Via Letters of Note.

One of my hobbies is analyzing the creative process across disciplines.  There always seems to be this set of themes: research, synthesize, iterate, consolidate, curate.  Look at Ogilvy’s list - the themes are in there, along with his idiosyncratic rituals too.

A couple years ago I saw a beautiful diagrammatic encapsulation of the creative process.  It manages to clearly visualize both the expansive and the subtractive processes involved in the act of creation.

I am seeing these themes in my classes about design, in my old stomping grounds in computer science, and in my class about entrepreneurship too.

Is this the flavour of the decade?  I suspect not.  I suspect there’s something enduring about these processes.  What do you think?